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Recognition changes what happens next.

SJS helps ambitious technology companies earn the recognition that unlocks growth, capital, and global influence.

Trusted by companies shaping what comes next.

From early category creation to global expansion, SJS works alongside ambitious technology companies at the moments when market perception matters most.

Global reach.
Hands-on partnership. Expert counsel.

You’re building the future. Working on ideas that are complex, technical, and early to market. Your product may be powerful, the team credible, and the opportunity real, but the market still needs a way to place it and to value it. SJS exists to close that gap.

We help companies develop stories that give the market a clear understanding of why they matter.

CLIENT RELATIONSHIPS

Close partnerships produce better judgement.

The best communications rarely come from an agency working at arm’s length. By staying close to the business, we can recognise meaningful stories earlier, shape them more effectively, and make better decisions about what deserves attention and what doesn’t.

“ SJS PR has been an unparalleled partner. From my first edtech startup to transforming it into a nonprofit, SJS has been more than a PR company. Their relentless effort played a pivotal role in realizing my dream of making the Forbes 30 Under 30 List and amplifying our mission. Their dedication is a blessing that I’m profoundly grateful for. ”

SYDNEY MONTGOMERY

FOUNDER & CEO, BARRIER BREAKERS · FORBES 30 UNDER 30

” I’ve had the pleasure of working with Josh and his team across multiple companies, and they never disappoint. They take the time to genuinely understand our niche, services, and our audiences, and deliver real results because of it. They have landed coverage for me consistently in tier-one media as well as verticalized publications where our audience is showing up every day. Through their relationship-building and thoughtfully designed programs, our CEO was getting press almost every week. They’re the rare PR team that actually gets it, and on top of all that, and just genuinely wonderful people. ”

Megan Sakakibara

Fractional CMO, Former VP Marketing, Unbounce

“ SJS epitomizes the phrase Trusted Partner. They combine senior strategic counsel with strong day-to-day execution. SJS took the time to understand the complexity of our business and their work continues to play an important role in increasing awareness of our company. Most importantly, though, SJS’ work delivered what few other agencies could – incremental sales. ”

CHRIS LOBDELL

CHIEF REVENUE OFFICER, BRAIN CORP.

” Josh and the team at SJS PR truly stood by us during our most critical moments. Their support was prompt and heartfelt, especially when unexpected news arose. They consistently offered expert advice and equipped us with the right tools to make confident decisions. Overall, their seamless integration and dedication uplifted our company’s messaging and PR efforts, making us feel truly supported and understood. ”

EDWARD CHIANG

CO-FOUNDER & CEO, MOMENT ENERGY

“ SJS was instrumental in helping us tell our story during one of the most pivotal growth phases in our company’s history. They brought strategic counsel, creative energy, and sharp execution that helped us earn trust with media, creators, and customers alike. ”

GREG SMITH

CO-FOUNDER & CEO, THINKIFIC

“ There’s a lot happening in this market, and we needed to ensure we had a strong position in it quickly. SJS brought a level of focus, judgement and agility that kept driving our story forward and made sure it landed in places that drive credibility and awareness with those that matter to us. ”

QUENTIN VERRIERE

VP MARKETING & GTM, PHYSICL

“ Working with SJS has been a wonderful experience: They are proactive, thoughtful and experienced, and have offered invaluable insight and guidance on media and PR strategy as our company has grown. My highest recommendations for a truly professional team. ”

DR. RONALD LI

CEO, Medera Biopharma, New York & Hong Kong

” SJS was our first PR agency and they helped us mature from having no strategy or tactics around how to secure high value media opportunities, to landing coverage with publications like Inc Magazine and The Times. They also placed our executive team at a number of high profile events, including WebSummit. Attentive, flexible and hard working is how I would describe the team and they always made me feel like we were their most important client, something that doesn’t happen with the bigger shops. ”

JESSICA NORDLANDER

Software Executive, Canada 40 Under 40 and Sweden's Most Innovative Leader

” I think of the SJS team as an extension of my own with power of exceptional media relationships that give us visibility beyond our internal capabilities. The team is smart, quick, and always responsive. When I look at my budget, the PR line item isn’t ever in question. I know it’s a great investment. ”

Val Riley

VP of Marketing, Unbounce

” We needed to operate effectively at the intersection of healthcare innovation and capital markets. SJS understood both audiences and brought their experience and expertise to help us build awareness and reputation with investors, media, and industry stakeholders during a high stakes period of the company’s growth. ”

- Guido Baechler

CEO Mainz Biomed (NASDAQ: MYNZ)

“ Working with SJS Public Relations is always a pleasure. They are consummate professionals who understand what journalists are looking for and are always polite and friendly in their communications. Over the years, SJS have supported me on many projects, from articles through to books, helping me to source comment from knowledgeable business experts from around the world. ”

Sally Percy

Business and leadership editor, Forbes Contributor, journalist, author and commentator

“ SJS feels less like an external agency and more like a natural extension of our own team. Their creativity, responsiveness, and deep understanding of our unique vision makes our collaboration both seamless and incredibly successful. ”

Michel Spruijt

President, Brain Corp International

” In less than a year, Josh helped us build our brand awareness and credibility on a global scale, leading to a highly successful exit. He’s an exceptional relationship-builder and storyteller and we truly couldn’t have gotten here without him. ”

DAN LEVY, Editorial Director

Smooch by Zendesk, Montreal

OUR CAPABILITIES

Every piece of communication should build something bigger.

A strong communications program has to do more than deliver media coverage. It has to sharpen what the company stands for, build credible proof, put leaders in the right conversations, and make the story easier for the market to understand, trust, and value.

For companies the market doesn’t fully understand yet. SJS helps create a sharper storyline, stronger category language, clearer proof points, and messaging that customers, investors, media and the wider team can consistently understand and repeat.

For companies that need their market to pay attention. SJS develops stories journalists genuinely want to tell, earning recognition where it influences customers, investors, partners and the wider industry.

For leaders who need to have a voice in their market. SJS helps founders and executives build real credibility through media, commentary, bylines, event speaking opportunities, awards, podcasts, and thought leadership.

For companies reaching an important milestone. Funding rounds, product launches and partnerships shouldn’t be isolated announcements. They should leave the market a little more certain where your company is headed and why it matters.

For companies building something people haven’t seen before. SJS helps introduce new ideas with language, proof, and stories that make emerging technologies easier to understand, easier to compare and easier to value.

For companies navigating AI-powered search. SJS helps build consistent, credible signals in high-authority environments so people and AI systems can connect the right ideas to the brand.

SJS helps clients earn attention and recognition in the places investors, customers, partners, media, and talent pay attention to.

The best media strategy starts with the outcome, not the outlet. Coverage isn’t the goal. A stronger market position is. Success means the right people understand what the company does, why it matters, and why it deserves attention now.

INFLECTION POINTS CAN BE A PERFECT CATALYST FOR GROWTH

Your story matters most when you are driving change.

These moments can create attention. SJS helps ensure that attention builds long term recognition.

Raising capital

Help investors understand the opportunity, the team, the category, and why the company deserves attention now.

Launching something new

Turn a company, product, partnership, or market milestone into a story that carries beyond the announcement.

Defining a category

Create clear, repeatable language the market can use to understand, compare, cover, and value what you’re building.

Building founder visibility

Help founders and CEOs become credible voices in the conversations that matter to their market.

Earning broader attention

Move beyond referrals and existing relationships into the places that shape perception, credibility, and growth.

Moving into a new global market

Reposition the company for its next stage without losing the credibility already built.

Built differently because that’s what makes the work better.

SJS isn’t built around hierarchy, handoffs, or account-team theatre. Clients work directly with experienced communicators who understand the business, stay close to the work, and know how to move between strategy and execution without losing context. The people you meet are the people who do the work.

The thinking behind the work matters as much as the work itself. SJS keeps experienced judgment close to every story, decision and opportunity from start to finish.

A strong story has to hold across media, investors, customers, partners, employees, search, social, and AI-driven discovery. SJS helps make the story clear enough to move across those environments without losing its shape.

SJS operates across North America and Europe, supporting companies in local and international markets. The team is global, but close enough to stay responsive, focused, and involved.

Not every announcement deserves attention. Not every trend deserves a comment. Not every opportunity should be pursued. The best communications starts with judgment, understanding what is genuinely interesting, who should care, and why.

Most of our conversations aren’t about PR. They’re about where the business is going, what needs to change, and how to help the market understand that. It’s the work that fuels the results and it’s the part I enjoy the most.

JOSH STANBURY · FOUNDER & CEO AT SJS

Recognition can change what happens next.

Different companies. Different challenges. The same goal: helping the market see the opportunity more clearly.

A sustained market narrative through IPO visibility, executive positioning, consistent earned media coverage, and creator economy momentum.

Corporate Positioning & Narrative DevelopmentIPO Communications & Financial StorytellingCorporate PositioningExecutive Positioning & Thought LeadershipMedia RelationsInvestor Relations AlignmentInvestor Relations AlignmentEvent & Platform StrategyAwards & Recognition StrategyAlways-on Narrative Placement

Thinkific was entering a high-stakes moment and needed to show up clearly across investors, media, creators, and customers.

400+

Unique pieces of coverage

Multi-year press momentum across key growth phases

Major IPO coverage across top-tier financial and tech media

A repositioned corporate narrative and multi-year, high-impact media campaign.

Product & Innovation Launches Media Relations Events & Speaking Thought Leadership & Narrative Development Analyst Relations

Brain Corp’s technology was powerful, but the market needed a clearer way to understand the company’s defining role in real-world AI.

1BN+

media impressions

500+

earned media placements.

Establishing Physicl as leading industry voice in the emerging world of Physical AI.

Positioning & Narrative Development Company Launch & Market Introduction Executive Positioning & Thought Leadership Media Relations Partnership Amplification Analyst Relations Narrative Placement for AEO and LLM Visibility

Nfinite / Physicl was entering an emerging category where the language was still fragmented and the proof points still being delivered.

60+

high impact earned media/editorial features in 12 months

25+

executive bylines and op-eds placed

Multiple top tier Analysts briefed

Founder visibility, tier-1 media, thought leadership, awards momentum, and Forbes 30 Under 30 recognition.

Founder Positioning & Narrative Development Thought Leadership & Commentary Strategy Media Relations Awards & Recognition Strategy Speaking & Platform Development

The founder had the authority and extraordinary life story, but needed the right platforms to amplify it.

Forbes 30 Under 30 (Social Impact)

Tier-1

Multiple tier-1 media features across business and leadership outlets

235K+

TEDx talk views

A sustained communications programme helping establish Moment Energy as one of the clean energy sector’s defining companies.

Strategic Communications & Executive Counsel Corporate Communications Media Relations Executive Thought Leadership Always-on Media Programme Events & Speaking

170+

earned media features secured

450M+

media impressions generated

$100M

USD in total financing announced

SIGNALS

Thinking for companies whose stories need to travel.

The way companies are discovered, trusted, and understood is changing. Media is fragmenting. AI is reshaping search. Founders are expected to have a point of view. New categories form faster. Credibility travels differently.

Signals explores the trends shaping how ambitious technology companies earn recognition, build credibility and stay visible in a changing market.

What would change if the market understood your company as well as you do?

SJS helps ambitious technology companies earn the recognition that unlocks growth, capital, and global influence.

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