Brain Corp's Journey to Industry Leadership in AI-Powered Automation
the Challenge
Brain Corp is an AI company who’s operating system powers a fleet of over 35,000 autonomous robots. It’s powered fleet is deployed globally streamlining inventory management and maintenance tasks across multiple industry sectors. The Brain Corp team was looking to drive strong and consistent brand and product awareness in key industry sectors as well as being a go-to resource for Tier 1 media covering the rise in robotics and automation.
our Solution
We built a comprehensive global strategy designed to drive international trade and Tier 1 media coverage that delivered a steady stream of strategic messaging to targeted audiences. Actions included consistent strategic story building and proactive and reactive media relations. A robust thought leadership program was designed to elevate the profile of key executive team members and this was augmented with keynote speaking opportunities at major industry conferences and submissions for prestigious awards which reinforced Brain Corp’s commitment to innovation in robotics and automation.
key Results
The developed strategy achieved a consistent cadence of positive press coverage across four continents. We delivered over 60 pieces of coverage in several consecutive quarters with Brain Corp being a regular contributor to trade media across multiple sectors and featuring in numerous Tier 1 outlets including the Wall Street Journal, Forbes, CNBC, TechCrunch and Adweek.