Brain Corp
Scaling Real-World AI Through Enterprise-Grade Autonomy
What we delivered
Product & Innovation Launches
ShelfOptix, BrainOS®, BrainOS® Clean 2.0
Media Relations
Tier-1 business, tech, and industrial trade media
Events & Speaking
WebSummit, NRF, CES, Automate
Thought Leadership & Narrative Development
Real-World AI, Autonomy Gap
Executive Profiling
CEO, CRO, CTO, CPO, International President
Analyst Relations
Gartner, Forrester, CB Insights, IDC
It’s not enough to build something powerful; the market has to understand it, trust it, and see it everywhere that matters.
OUR WORK BY THE NUMBERS
1BN+
media impressions generated
500+
earned media placements across business, tech, finance, industrial and retail press
Coverage in CNBC, Wall Street Journal, Forbes, VentureBeat, ZDNet, Fortune, Adweek, Reuters, Business Insider and many others
Replay
OVERVIEW
Brain Corp, the real-world AI company, powers the world’s largest fleet of autonomous mobile robots operating in commercial environments.
As the company scaled globally, the challenge was no longer technology; it was narrative. How do you translate complex, technical innovation into a story that enterprise buyers, media, and investors immediately understand and believe?
SJS partnered with Brain Corp to turn that complexity into clarity: defining and activating a communications strategy that reframed the company from a robotics provider into an innovator applying and deploying real-world artificial intelligence – a story the market could engage with, cover, and trust.
THE CHALLENGE
As AI adoption accelerated, the robotics market became increasingly polarized between future-facing innovation and operational reality.
For Brain Corp, the challenge was two fold: not only to clearly define its position in this landscape, but to consistently demonstrate it in-market – through credible, visible proof points that would resonate with media, enterprise buyers, and investors alike.
In the press
OUR SOLUTION
SJS built and activated a communications strategy anchored in a clear narrative, one that was continuously tested and validated in-market: Brain Corp, the real-world AI company bridging the Autonomy Gap.
But beyond positioning, the focus was on bringing that narrative to life starting with deep engagement across relevant trade and industry media, before scaling into broader business and technology press:
- Reframed BrainOS® as an enterprise autonomy platform, not a robotics company
- Developed a clear, differentiated narrative grounded in real-world scale and operational proof
- Secured coverage across tier-1, business, and highly-targeted trade media
- Built executive reputation and visibility through interviews, bylines, podcasts, and event appearances
- Aligned storytelling with real-time media newscycles
THE RESULTS
SJS transformed Brain Corp’s story into one the market could understand, and made sure it was consistently reflected where it matters.
By combining clear positioning with sustained media engagement, SJS helped establish a narrative that showed up across earned coverage, industry conversations, and media moments, building the company’s credibility at enterprise and investor level.
The result is a communications platform that doesn’t sit in a document, but is grounded in proof, repetition, and sustained visibility, actively shaping how the company is perceived and valued in the market.
OUR WORK BY THE NUMBERS
1BN+
media impressions generated
500+
earned media placements across business, tech, finance, industrial and retail press
Coverage in CNBC, Wall Street Journal, Forbes, VentureBeat, ZDNet, Fortune, Adweek, Reuters, Business Insider and many others
TESTIMONIALS
“ SJS epitomizes the phrase Trusted Partner. They combine senior strategic counsel with strong day-to-day execution, and have helped us sharpen our positioning, build visibility for our executives, and secure consistent and meaningful coverage across the business, technology, retail, and robotics media that influence our market. SJS took the time to understand the complexity of our business and their work continues to play an important role in increasing awareness of our company and reinforcing our position as a leader in real-world AI and autonomy. Most importantly, though, SJS’ work delivered what few other agencies could – incremental sales. ”
CHRIS LOBDELL · CHIEF REVENUE OFFICER, BRAIN CORP.
“ There’s a lot of noise in this space, and a lot of it sits at the level of promise rather than reality. What stood out here was the substance. Our job was getting that across clearly and making sure it showed up in the places where credibility is built.”
Corentin Lescroart, Senior Account Manager, SJS
