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Case study

Moment Energy

Helping build one of the energy sector’s most promising startups into one of its defining companies

WHAT WE DELIVERED

Strategic Communications & Executive Counsel

Senior communications strategy and leadership support

Corporate Communications

Funding, partnerships and major company announcements

Media Relations

Business, energy, technology and investor media

Executive Thought Leadership

CEO profiling, commentary and media interviews

Always-on Media Programme

Sustained visibility beyond company announcements

Events & Speaking

Keynotes, media briefings and industry conferences

Our job is to make every milestone work as hard as possible, steadily establishing Moment Energy as one of the sector’s defining companies.

OUR WORK BY THE NUMBERS

100+

Earned media features secured

100M+

Media impressions generated

US$100M

In total financing announced

3

Continents reached through strategic media coverage

Coverage in WSJ Pro, TechCrunch, Axios, Financial Post, GeekWire, Automotive News, Canada’s National Observer, Energy Storage News, and more

Replay

OVERVIEW

Moment Energy is helping build the future of energy security by repurposing retired EV batteries into commercial-scale battery energy storage systems.

 

As the company scales across North America, raises significant growth capital, expands manufacturing, and establishes itself as a leader in the circular battery economy, communications has become a critical growth lever.

THE CHALLENGE

Moment Energy is operating at the intersection of clean energy, manufacturing, infrastructure, and climate technology.

As the company grows, every funding round, manufacturing milestone, partnership, certification, keynote, and industry conversation contributes to how the market understands its role and potential.

The brief was to build visibility that matched the company’s momentum while positioning Moment as the preeminent voice in battery repurposing, energy storage, and the future of energy infrastructure.

In the press

OUR SOLUTION

SJS works as an extension of the Moment Energy team, providing strategic communications counsel and high impact activation across all corporate communications, thought leadership, executive profiling, media relations, event speaking, industry positioning, and major company milestones.

 

This includes supporting corporate announcements; partnerships, certifications, and product developments, while also elevating Moment’s leadership team through keynote speaking opportunities, industry events, media press conferences and interviews, and ongoing thought leadership.

Every activity supports a broader objective: ensuring Moment shows up consistently as one of the sector’s defining companies.

THE RESULTS

  • Positioned Moment Energy as a leading voice in battery repurposing and energy storage
  • Supported communications for over US$100M in total funding including $40M Series B
  • Elevated executive visibility through media opportunities, keynote speaking engagements, and industry commentary
  • Built sustained visibility across business, technology, energy, manufacturing, infrastructure, and climate media
  • Helped strengthen credibility with investors, customers, policymakers, and strategic partners

OUR WORK BY THE NUMBERS

100+

Earned media features secured

100M+

Multiple features across business and leadership outlets

US$100M

In total financing announced

3

Continents reached through strategic media coverage

Coverage in WSJ Pro, TechCrunch, Axios, Financial Post, GeekWire, Automotive News, Canada’s National Observer, Energy Storage News, and more

TESTIMONIALS

“ SJS has become a trusted extension of our team, helping us navigate major growth milestones while consistently elevating our profile across media, industry, and investor audiences. ”

EDWARD CHIANG · CO-FOUNDER & CEO, MOMENT ENERGY

“ The opportunity with Moment extends beyond simple play-by-play media relations. As the company scales, every announcement, keynote, partnership, and industry conversation becomes a chance to establish leadership. Our role is to ensure those moments build toward a larger story about the future of energy and the role Moment is playing in shaping it. ”

Shalini McCarrick, PR & Media Lead, SJS

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